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Eight & Diamond highly respects your right to privacy. Eight & Diamond will not rent, sell, or share your personal information with anyone. The information below is designed to inform you of what information we collect, why we collect such information, and how we use the information we collect. When you submit your personal information to us, you are giving us your consent to the collection, use, and disclosure of your information as set forth in this Privacy Policy. We are always available to discuss your questions or concerns regarding this Privacy Policy and our privacy practices. If you would like to speak to a customer service representative, please contact us.


We may use your contact information to contact you about new products, features or special promotions. If you do not wish to receive such communications, you may choose to unsubscribe to our newsletter emails.


Collection and Use of Information

In general, you can browse our Website without telling us who you are or revealing any personal information about yourself. At various times, you may decide to provide us with your personal information. You should know that we receive and may store all personal information (whether written or oral) that you provide to us through whatever means you provide such information (through our Website, via e-mail, over the telephone, etc.). Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, home, billing or other physical address or email address as well as any information associated with the foregoing. In addition to your contact information, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, phone number or other contact information, and credit card information. We may combine the information you provide to us over time and we may combine such information with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties. 


Use of Your Personal Information

We may use the information we collect about you to:


Facilitate your purchases and provide the services you request,

Confirm and track your order,

Respond to your enquiries and requests,

Compare and review your personal information for errors, omissions and accuracy,

Prevent and detect fraud or abuse,

Improve our Website, service, product offerings, marketing and promotional efforts, and overall customer experience,

Identify your product and service preferences,

Understand our customer demographics, preferences, interests, and behaviour, and

Contact you (via email, postal mail, or telephone) regarding products and services (of Blue Nile or our partners) that we believe may be of interest to you.


Other Uses of Your Information

IP Address. When you visit our Website, Eight & Diamond collects your IP address to, among other things, help diagnose problems with its server, administer and tune the operation of its Website, analyse trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Website. Your IP address may also be used in combination with your personal information to prevent fraud or abuse, customise your shopping experience, improve our website, customer service, products, and promotional efforts, and to understand your preferences, patterns and interests. 


Data Collection Devices, such as Cookies and Web Beacons: In some instances, Eight & Diamond may collect data through cookies, web logs, web beacons (also known as pixel gifs or action tags) and other monitoring technologies to enhance your browsing and shopping experience on our website. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive to collect information about your activities on our website. Web beacons are small strings of code placed on a web page or within an email for the purpose of transferring information. 


We use cookies and web beacons to deliver our ads, improve and measure the usability, track visits from our affiliates and partners, performance and effectiveness of our Website, improve and measure the effectiveness of our marketing programs, learn how customers use our website, estimate our audience size, deliver co-branded services, and to customise your shopping experience. Examples of the type of information that we collect through these collection devices, includes: total visitors to the website, pages viewed, unique visitors, time spent on our Website and on certain web pages, etc. 


We may authorise third parties to use cookies, web beacons and other monitoring technologies to compile information about the use of the Website or interaction with advertisements that appear on the Website. 


You are always free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Website.



Our Website may provide links to other third-party Websites that are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these Websites. 



Eight & Diamond is committed to the protection of the personally identifiable information that you share with us. We utilise a combination of physical and electronic security technologies, procedures, and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure. When we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology. While we strive to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure and, accordingly, we cannot guarantee or warrant the security of any information you disclose or transmit to us. 


Accessing and Updating Your Information

If the personally identifiable information Eight & Diamond has gathered from you changes or you would like to access, correct, or delete such information, we will gladly provide you access to, correct, or delete (to the extent allowed by law) any personal information we have collected about you. To request access to, a correction to, or deletion of your personal information, please send an e-mail to 



We want to communicate with you only if you want to continue to hear from us. 


To opt out of receiving email promotions that we send you, follow the unsubscribe instructions in our promotional emails; or to opt out of postal mail promotions, please send us a postal request. 


Opting out of communication with us does not affect our communications with you via telephone or email related to your orders with us. It also does not affect our use of your non-personally identifiable information.



Our website provides firewall and encryption for all data before and after check out. During the ordering process, Alipay and PayPal keeps customers safe by deploying a broad range of physical and electronic security measures, including data encryption, Secure Sockets Level (SSL) verification, and an anti-fraud team of international specialists. In order to protect customers to the fullest extent, does not store your credit card information at any time.


International Shipping

Your privacy is important to us and we care about how information about your order is used and shared. We would like our international customers and customers shipping products internationally to be aware that cross-border shipments are subject to inspection, and may be opened by customs authorities.


We provide certain order, shipment, and product information, such as description, to our international carriers, and this information may be communicated by the carriers to customs authorities to facilitate customs clearance and comply with local laws.